Matheus Rocha
About
Gift Card 2.0 is a restructuring project of an existing product that had been developed without a UX strategy. As a result, it had several pain points and a poor user experience.
Pain points
- Difficulties applying the code in the partner app.
- Difficulties with cancellation.
- Sales restricted to Brazili only.
What we did
- Visual experience improvements
- Purchase journey improvements
- Enhancements for usage in partner apps, sharing features, and acceptance in physical stores across the United States
Results
7x
Sales increase
3x
Fewer cancellations
891
%
GMV growth
3x
Fewer cancellations
Matheus Rocha
About
Visual notes
About
Gift Card 2.0 is a restructuring project of an existing product that had been developed without a UX strategy. As a result, it had several pain points and a poor user experience.
Pain points
- Difficulties applying the code in the partner app.
- Difficulties with cancellation.
- Sales restricted to Brazili only.
What we did
- Visual experience improvements
- Purchase journey improvements
- Enhancements for usage in partner apps, sharing features, and acceptance in physical stores across the United States
Results
7x
Sales increase
3x
Fewer cancellations
891
%
GMV growth
3x
Fewer cancellations
Matheus Rocha
About
Visual notes
About
Gift Card 2.0 is a restructuring project of an existing product that had been developed without a UX strategy. As a result, it had several pain points and a poor user experience.
Pain points
- Difficulties applying the code in the partner app.
- Difficulties with cancellation.
- Sales restricted to Brazili only.
What we did
- Visual experience improvements
- Purchase journey improvements
- Enhancements for usage in partner apps, sharing features, and acceptance in physical stores across the United States
Results
7x
Sales increase
3x
Fewer cancellations
891
%
GMV growth
3x
Fewer cancellations