Matheus Rocha
Pain points
- The order screen does not show important information
- Hierarchy and visual separation
- Difficulty tracking orders with multiple items
- Challenges in problem resolution
What we did
- We talked to customers who make recurring purchases.
- Mapping the logistics journey.
- Main pain points in post-sale customer service.
Order screen
The previous experience had a number of issues related to usability and aesthetics. It also failed to display certain important information and had a design with little hierarchy and organization, which left the customer confused when viewing their purchases.
Meus pedidos
3 meses
6 meses
Ultimo ano
Em transporte
Chega dia 11/10/2025
Entregue
Entrega feita em 02/10/2025
Entregue
Entrega feita em 02/10/2025
Entregue
Entrega feita em 02/10/2025
Split delivery
The process for resolving potential issues with the purchase or cancellation was extremely confusing, and it did not allow for attaching evidence, which is necessary for the support team, in addition to a series of structural problems.
Tracking
The purchase details screen did not display individual tracking for orders with many items, had excessive information, and did not provide the necessary emphasis for problem resolution access.
Matheus Rocha
Pain points
- The order screen does not show important information
- Hierarchy and visual separation
- Difficulty tracking orders with multiple items
- Challenges in problem resolution
What we did
- We talked to customers who make recurring purchases.
- Mapping the logistics journey.
- Main pain points in post-sale customer service.
Order screen
The previous experience had a number of issues related to usability and aesthetics. It also failed to display certain important information and had a design with little hierarchy and organization, which left the customer confused when viewing their purchases.
Meus pedidos
3 meses
6 meses
Ultimo ano
Em transporte
Chega dia 11/10/2025
Entregue
Entrega feita em 02/10/2025
Entregue
Entrega feita em 02/10/2025
Entregue
Entrega feita em 02/10/2025
Split delivery
The process for resolving potential issues with the purchase or cancellation was extremely confusing, and it did not allow for attaching evidence, which is necessary for the support team, in addition to a series of structural problems.
Tracking
The purchase details screen did not display individual tracking for orders with many items, had excessive information, and did not provide the necessary emphasis for problem resolution access.
Matheus Rocha
About
Visual notes
About
Gift Card 2.0 is a restructuring project of an existing product that had been developed without a UX strategy. As a result, it had several pain points and a poor user experience.
Pain points
- The order screen does not show important information
- Hierarchy and visual separation
- Difficulty tracking orders with multiple items
- Challenges in problem resolution
What we did
- We talked to customers who make recurring purchases.
- Mapping the logistics journey.
- Main pain points in post-sale customer service.
Order screen
The previous experience had a number of issues related to usability and aesthetics. It also failed to display certain important information and had a design with little hierarchy and organization, which left the customer confused when viewing their purchases.
Meus pedidos
3 meses
6 meses
Ultimo ano
Em transporte
Chega dia 11/10/2025
Entregue
Entrega feita em 02/10/2025
Entregue
Entrega feita em 02/10/2025
Entregue
Entrega feita em 02/10/2025
Split delivery
The process for resolving potential issues with the purchase or cancellation was extremely confusing, and it did not allow for attaching evidence, which is necessary for the support team, in addition to a series of structural problems.
Tracking
The purchase details screen did not display individual tracking for orders with many items, had excessive information, and did not provide the necessary emphasis for problem resolution access.